Will give handjobs for British Monocaster

"Yes, make it attractive, but make it be what the text needs it to be. Whereas, in the wild and wooly world of computer typography, there are no rules. The old guys got it remarkably right. There was an intuitive understanding of what constituted readable text, and so you can be at home with letterpress. It will die, eventually. Because people will no longer remember how to do it." The letterpress: a mighty machine.

FireFly Letterpress from ilovetypography.com on Vimeo.